Happy Monday! Let’s get stuck in.

Circular Feature Showcase: Archive

Founded in 2021 by Emily Gittins (CEO) and Ryan Rowe (CTO), Archive was built on a conviction: brands shouldn’t lose control of their products after the first sale. Instead, they should be able to keep items in use longer, protect brand equity, and build a profitable growth channel through circularity. 

Today, Archive powers some of the world’s most recognisable branded resale programmes, including The North Face Renewed, Lululemon Like New, New Balance Reconsidered, and Sandro Secondhand. The platform keeps products in circulation while driving customer loyalty, acquisition, and new revenue streams. 

Built for Every Resale Model

Archive isn’t a one-size-fits-all marketplace plug-in. It’s designed to support any resale workflow, including peer-to-peer resale, trade-in (online and in-store), take-back and end-of-life routing, brand-owned inventory (returns, samples, excess), repair, and refurbishment. 

That flexibility matters, because resale at scale is multi-faceted. It’s a blend of channels, inventory types, and operational realities that change by brand, category, geography, and customer expectations.

Resale WMS + AI = Scale, Margin, and Control

At the heart of Archive is a resale-specific WMS built for multi-condition, one-of-one inventory. It orchestrates intake, identification, grading, pricing, processing, inventory management, fulfilment, and exception handling. 

Layered on top is Archive Intelligence, embedding AI across the platform to reduce manual work, increase throughput, improve decision-making, and ultimately drive better unit economics and customer experience.

Global Reach, Proven Programmes, Real Traction

Archive already powers branded resale in 10 countries across North America and Europe, and can support global launches from day one.

Brands can run operations through Archive’s network or their own warehouses, with the platform integrating into specialist reverse logistics partners including Tersus Solutions, nGroup, NuShoe, Advanced Clothing Solutions, and &Flow.

In February 2025, Archive raised a $30m Series B, taking total funding to $54m, and was recognised as a branded resale leader in the BoF-McKinsey State of Fashion 2026 report. A strong signal that brand-owned resale is rapidly becoming a core channel.

Archive’s future roadmap includes:

✅ Expanding global operations with localised logistics and supply strategies
✅ Investing in product innovation, AI-powered automation and resale intelligence
✅ Expanding into more product categories beyond apparel and footwear
✅ Scaling the resale businesses of their existing partners

Want to Learn More?

Archive works with retail brands across apparel, footwear, and accessories. With recent expansion into hard goods, they are looking to connect with teams operating resale across e-commerce, warehouses, and stores.

If that’s you, contact Meredith Blechman, VP of Marketing at Archive:

[email protected]
https://www.archiveresale.com 

Circular Calendar

👉 Explore the Circular Calendar 👈️ 

If you’re in ITAD, the secondary market, or circular tech, ITAD Europe in Nice 🇫🇷 should be on your radar this April. Co-located with Mobile Disrupt Europe, the inaugural event is expected to bring together 1,200+ professionals from across the global ecosystem.

Strong networking, serious commercial conversations, and a stacked agenda awaits. Register to attend here. 

Circular Careers

Here’s a curated selection of standout roles across circularity, sustainability, and reverse logistics. If you apply, let us know, we love hearing where Circular Connect opens doors:

UK & EU

UK Waste Strategy & Circular Economy Lead
🏢 JLL
📍 Derby or Bristol, England
Apply

Head of Packaging Excellence
🏢 Cartwright & Butler
📍 Gilberdyke, England
Apply

Circular Economy Sales Manager
🏢 Liberty Global
📍 Amsterdam, Netherlands OR London, England
Apply

Leathergood & Shoes Sustainability Specialist
🏢 Saint Laurent
📍 Veneto, Italy
Apply

USA

Director, Packaging & Sustainability
🏢 TATCHA
📍 San Francisco, California
Apply

Sustainability Leader
🏢 Kimberly-Clark
📍 Roswell, Georgia
Apply

Business Lead - Amazon Recycle
🏢 Amazon
📍 Bellevue, Washington
Apply

Director, Sustainability - Net Zero
🏢 L’Oreal
📍 Hudson Yards, New York
Apply

APAC

Head of Supply Chain and Tolling
🏢 Samsara Eco
📍 Singapore
Apply

Country Leader, Programs
🏢 Alliance to End Plastic Waste
📍 Indonesia (remote)
Apply

Have a superb week and we’ll see you again on Friday!

Cheers to circularity,

#TeamCircularConnect #ConnectingTheCircularEconomy